Block 07 · SMS Reactivation Agent · canonical demo

Brickell Glow Med Spa

Customers who haven't booked in 90+ days · 142 pulled · 128 reachable · campaign live

Sent
128
Replied
2
50% reply rate
Booked
1
Cal.com confirmed

Sample threads

Carmen R. last visit 108 days ago · HydraFacial ✓ booked
"Hola Carmen — Brickell Glow says hi. You're due for your next HydraFacial. We saved you $20 for this month if you book before the 31st. Want to grab Tuesday 6pm?"
James T. last visit 94 days ago · IPL photofacial replied
"Hi James — Brickell Glow checking in. It's been 3 months since your IPL — most clients re-treat at 90 days. Tuesday 4pm or Wednesday 6pm?"
Lisa K. last visit 127 days ago · Botox + filler pending
"Hi Lisa — Brickell Glow. We have your touch-up reminder set for this week. Want to book a 30-min slot?"
Patricia M. last visit 156 days ago · Laser hair removal opted out
Opt-out received. Excluded from future campaigns.

How it works

  1. CSV import. Your CRM export with name, phone, last_visit_at, last_service. We segment by recency.
  2. Personalized first message. Claude writes the SMS using the customer's service history. Spanish/English by name + ZIP heuristic.
  3. Reply handler. Replies are classified (interest / objection / opt-out) and either book via Cal.com mid-conversation or escalate to staff.
  4. Opt-out honored. STOP keyword auto-unsubscribes. We never message someone who opted out.

For sales

Block 07 is $1,500 setup · $400/mo + SMS pass-through. Typical lift: 12-18% reactivation rate on 90+ day inactive lists. Anchor on "your CRM has 800 customers who haven't been back in 6 months — that's $40k+ in deferred revenue." Deploy: /cafecito-blocks:reactivate <prospect-slug>

Read the playbook GitHub mirror